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Data Debris

Phishing attacks, which grew at a rate of 28% last year, are eroding consumer confidence in e-mail. A new Gartner survey found that more than 80% of online consumers distrust e-mail from companies they don’t know.

Agencies

The CRM Cynic: Anarchy in the Air

Airlines don’t put straw on the floor like streetcar owners once did, but they are just as bad. Flying is a hellish experience.

Samsung Gets On Board with Fantastic Four

Samsung Electronics has launched a multifaceted campaign around the nationwide theatrical release of Fantastic Four next month, including product placement in the movie, a video game and a sweepstakes that will give the grand-prize winner a walk-on role …

Agencies

TBS Teams With Baskin-Robbins on Pair of Sweeps

TBS and Baskin-Robbins are getting together for a cross-promotion called “31 Days of Funny,” kicking off July 1 and is the first promotion that ties in a brand with TBS’s year-old “Very Funny” prime time lineup of syndicated comedy programming, which …

Agencies

Amazon.com Books Dylan, Jones for Online Concert

Amazon.com will throw a high-profile online party to mark its tenth anniversary next month. The July 16 event, dubbed “Amazon.com 10th Anniversary Event Presented by Chase,” will feature performances by Bob Dylan and Norah Jones, with readings by top …

Agencies

Miller Sweeps Taps Hispanic Soccer Fans

Miller is out with a summer sweepstakes targeting Hispanic soccer fans with a chance to win tickets to the Confederation of North, Central America and Caribbean Association Football (CONCACAF) Gold Cup finals. The sweeps, Destapa Tu Sentidos (Uncap your …

Agencies

New York Mets Get a Wise Sponsor

Wise Foods, Inc. has signed a multi-tiered sponsorship deal with the New York Mets, giving the salty snack maker extensive presence at Shea Stadium and on the team’s Spanish-language radio broadcast. The three-year deal makes Wise the Official Potato …

News Briefs

LOWE’S: will offer all active, reserve and retired military personnel and their immediate family members a 10% discount on in-store purchases up to $2,000 made during the July 4th holiday weekend. The home improvement retailer offered the same discount …

Agencies

Live from DMDNY: Former Commerce Secretary Donald Evans Discusses Politics and Marketing

Donald Evans, a self-described

Live From DM Days: Marketing to Hispanics

Hispanics are one of the fastest growing segments of the U.S. population and they are open to direct marketing offers. But you have to talk to them the right way, argued Michael Saray, president of Michael Saray Direct Marketing at DM Days on Tuesday.