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List and Database News

Body & Soul Magazine This newly managed file contains 77,000 last-three-month subscribers to this Martha Stewart Living Omnimedia magazine. The source is 90% direct mail. Selections: Gender, paid, source, state/SCF/ZIP Price: $105/M Contact: Millard …

Director of Marketing (NY, CO, FL, MN)

Are you a results-oriented strategic thinker, with the ability to drive all aspects of direct marketing?

Agencies

Welcome to The CRM Loop

Many pundits discuss closing the CRM loop or keeping employees in the loop. Others talk about the information loop, or closing the analytics loop. So guess what we decided to call our new e-mail newsletter on CRM?

Agencies

Database Investment Flattens Out

Don’t expect a big jump in database investment this year. That’s one of the main findings of Direct magazine’s 2005 database marketing survey.

Listline e-Newsletter 06/29/05

Statlistics has been tapped by GIE Media Inc. to manage six magazine
subscriber files. Counts range from 3,934 for Interior Landscape
Business to 74,028 for Lawn and Landscape.

Listline e-Newsletter 06/28/05

The names of 328,724 Spanish-speaking donors to direct mail mission
appeals are available on the Priests of the Sacred Heart list. The
average contribution was $10.

Agencies

In the Loop: An Interview with Scotiabank’s Steve Mackey

You think you have a lot of variables in your database? Try trading places with Steve Mackey, director of database marketing, international banking, for Canada’s Scotiabank.

Agencies

Case History: Jaguar Pursues Car Buyers

The Jaguar gets its name from yaguara, a South American word meaning “the animal that kills in a single bound.”
Jaguar the vehicle manufacturer is more patient. Its next-sale efforts start up to a year ahead of purchase or leasing.

Agencies

Are Indian Telereps the Victims of Racism?

Indian call center reps can’t take it any more. They are quitting over the abuse they get from British and American customers.

Agencies

Asking Why: How to Do Online Surveys

Although CRM solutions help shed light on questions such as who, what, when, where and how much, they’re can’t offer insight into the “why” of the relationship. Online surveys can help answer that question.