Miller Sweeps Taps Hispanic Soccer Fans
Miller is out with a summer sweepstakes targeting Hispanic soccer fans with a chance to win tickets to the Confederation of North, Central America and Caribbean Association Football (CONCACAF) Gold Cup finals.
The sweeps, Destapa Tu Sentidos (Uncap your Senses), runs through July 10 and can be entered online at MillerBeer.com.
Ten grand-prize winners and their guests will get the chance to win tickets to a VIP experience at the finals to be held at Giants Stadium in New Jersey on July 24. First, second and third-place prizes include 51-inch flat-screen TVs, $200 American Express gift cards, outdoor barbecue grills and soccer balls.
The CONCACAF Gold Cup Tournament is held every two years. It will be played in six venues across the U.S. beginning July 6 and culminate with the championship match on July 24.
TV, in-store materials and radio support.
