Chief Marketer Staff

• Live from DMDNY: NY Gov Proclaims “Direct Marketing Week”

  In honor of the Direct Marketing Days New York conference New York state governor George E. Pataki issued a proclamation declaring June 26-July 2, 2005, as “Direct Marketing Week in the Empire State.”

• Circuit City Picks David L. Mathews as President of DM Operation

  Circuit City Stores Inc. tapped David L. Mathews to serve as its senior vice president and president of Circuit City Direct.

• DMA Applauds House, FCC on Commercial Fax Clarification

  The Direct Marketing Association expressed gratitude to the U.S. House of Representatives and the Federal Communications Commission for each body’s actions clarifying rules governing commercial faxes.

• Blair Gets $200 Million Financing Guarantee for Stock Repurchase

  Blair Corp., Warren, PA, received a commitment from PNC Financial Services Group for $200 million in financing.

• List and Database News

  Mailing list availabilities

• Agencies

  Schick Sends Chicks to Nightclubs

  Schick is sampling its Quattro for Women razors in nightclubs this summer.

• Betsy Holden, Kraft’s Top Marketing Exec, Resigns

  Betsy Holden, president of global marketing and category development for Kraft Foods, Inc., has decided to leave the company and resign as a board member. The changes take effect June 30. Betsy Holden The company said Holden is leaving to take a nine …

• Krispy Kreme Loses Six Executives

  Five Krispy Kreme Doughnuts, Inc. executives have resigned and one retired this month after a report released from a special committee of independent directors said the officers should be discharged from the company. The six executives, who were …

• Agencies

  Checkers Leverages NASCAR Sponsorship with Sweeps

  Checkers/Rally’s sweeps dangles $10,000 and trips to NASCAR events Checkers Drive-In Restaurants is leveraging its NASCAR sponsorship with a peel-and-win sweepstakes that dangles a $100,000 grand prize for one of 10 first prize winners. Consumers can …

• Agencies

  GSN Targets Bars to Promote Ballbreakers

  GSN is teaming up with 140 bars across 10 cities to host pool tournaments to generate buzz around its new billiards show Ballbreakers. Ballbreakers: Battle of the Bars will feature a single tournament in 10 cities featuring players chosen by …