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We’re Hiring

Looking for work? Go into database marketing. That’s just one of the many gleanings to be found in Direct’s 2005 database survey. More than a fourth of

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A Measure of Satisfaction

What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure

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Pfaltzgraff Sets a Custom Table

TASTES IN HOME DCOR and entertaining are changing, becoming more eclectic and informal than ever. While Pfaltzgraff founded in 1811 and one of the oldest

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Goldstein Is 2005 List Leader

Deb Goldstein has been named the 2005 List Leader of the Year by the Direct Marketing Association’s List and Database Council. Goldstein built IDG List

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Outside the Box

Finding a new way to build out a brand in a static product category isn’t easy. But for Playtex-owned Banana Boat Suncare, the solution was simple rescue

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Curtain Up for Snapple’s Broadway Debut

Snapple stepped center stage last month as it opened a theater on Broadway. The space at 50th Street and Broadway was formerly an educational facility

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Pursued by Jaguar

The Jaguar gets its name from yaguara, a South American word meaning the animal that kills in a single bound. If a jaguar does not nail its prey on the

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Podmarketing

In his book The World Is Flat, Thomas Friedman describes how companies that haven’t laid one strand of fiber-optic cable have benefited greatly from the

Identity Theft

It only took me two months to burn out the motor on our shredder. It was probably the umpteenth credit card offer that did it or an old bank statement,

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How to Slice a $4.6 Million Pie

The bricks have embraced the clicks. Retailers generated 5% or more of their total sales online last year in only 12 product categories. And by the end