What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure of Web success?
Not according to a report issued in early June by market researcher ForeSee Results and FGI Research. ForeSee CEO Larry Freed said marketers need to look beyond purely purchase-related metrics such as sales, conversion rates and average spends to evaluate their Web site from the browser’s viewpoint.