A Measure of Satisfaction

Posted on by Chief Marketer Staff

What’s the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure of Web success?

Not according to a report issued in early June by market researcher ForeSee Results and FGI Research. ForeSee CEO Larry Freed said marketers need to look beyond purely purchase-related metrics such as sales, conversion rates and average spends to evaluate their Web site from the browser’s viewpoint.


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Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.


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Click here to view the 2023 winners!