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DIYes or DINo?

SHOULD YOU MANAGE your list in house, or farm the job out to a list management firm? The size and scope of your file and your business are the deciding

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Outside the Box

Finding a new way to build out a brand in a static product category isn’t easy. But for Playtex-owned Banana Boat Suncare, the solution was simple rescue

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Pay-per-Call Clicks for Cruise Firms

ELEVATED KEYWORD PRICES IN the search engine market have led CruiseOne and Cruises Inc. to turn to pay-per-call advertising, where marketers pay for rings

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Curtain Up for Snapple’s Broadway Debut

Snapple stepped center stage last month as it opened a theater on Broadway. The space at 50th Street and Broadway was formerly an educational facility

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Pursued by Jaguar

The Jaguar gets its name from yaguara, a South American word meaning the animal that kills in a single bound. If a jaguar does not nail its prey on the

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Merchandise Metamorphosis

SOMETIMES IT SEEMS AS IF TODAY’S MAIN CATALOG GROWTH strategy is, We’ll just give them a lot more stuff to buy and watch the sales pour in. Would that

Identity Theft

It only took me two months to burn out the motor on our shredder. It was probably the umpteenth credit card offer that did it or an old bank statement,

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Is Sony’s Cyber-shot Ad Condescending to Women?

It could be argued very well, then, I will argue that Sony’s ad for its Cyber-shot digital camera is just a bit sexist. I don’t have any objection to

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Vary the Dosage

THERE ARE MANY REASONS why growth in the pharmaceutical industry will slow to single digits for the first time in over a decade. The patents for numerous

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False Negatives

Nothing brings to mind H.L. Mencken’s old line that journalism is not an exact science like reading stories about your own company. For example, one competitor