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InfoSpace Rolls Out Incentive Programs

Mobile entertainment marketer InfoSpace, Inc. has introduced two incentive programs that reward subscribers for playing its mobile games. The first program, Frequent Player Points, allows long-term subscribers to earn points by playing bonus-based …

Agencies

Loews Launches Free Phone Giveaway, Sweeps

Loews Cineplex is giving consumers a new reason to escape the summer heat and enjoy a flick. Consumers who save their Loews ticket stub and enter their ticket number online at Enjoytheshow.com/phone can receive a free Motorola V551 Video Phone as part …

Agencies

SITE Offers Scholarship Program with Motivation Show

The Society of Incentive and Travel Executives is once again partnering with the Motivation Show to offer scholarship programs to corporate and incentive travel buyers, travel destination decision makers and influencers. The program, called the …

Degrassi Joins Back-to-School Mall Tour

MTV Networks’ teen channel The N sends the stars of its new show Degrassi: The Next Generation on a 12-mall tour this summer. The back-to-school tour, called The Scene, is organized by mall manager General Growth Properties and sponsored by Pepsi-Cola …

Agencies

Poland Spring Pitches the Ultimate Baseball Rivalry

Water bottler Poland Spring has launched an online campaign to uncover the sports fanatic most dedicated to either the Boston Red Sox or the New York Yankees baseball teams. “The launch of the Ultimate Fan contest allows us to demonstrate Poland …

Agencies

Colloquy Group Signs International Partners

Loyalty marketing consultancy Frequency Marketing, Inc. has formed The Colloquy Network with five agency members, to extend its Colloquy Group research and consulting arm. Cincinnati-based Colloquy certifies member consultants in its own methodology. …

Agencies