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HBO Gives Entourage Viewers Special Access

HBO is in the midst of a tune-in promotion for its summer show, The Entourage, that puts a new spin on loyalty marketing. The cable network is distributing Entourage cards good for perks at clubs, restaurants and retailers in six cities. HBO has …

Agencies

McDonald’s Links Burgers and DVDs

McDonald’s is enhancing its own version of dinner and a movie, expanding testing of its national DVD-rental kiosk program across several markets this year. Last month, the QSR added DVD rental kiosks in the Houston and Minneapolis markets and planned to …

Agencies

Mr. Youth Buys CollegeFest Event

Youth marketing agency Mr. Youth has bought CollegeFest LLC, including rights to the 20-year-old CollegeFest student event. Terms were not disclosed. CollegeFest reaches 15,000 New England students with a two-day event each fall with concerts, product …

GM Revs Up Employee Discount Plan

Having just scored its best U.S. sales month in 19 years, General Motors announced yesterday that it was extending through Aug. 1 the “Employee Discount” program it began last month. The offer had been originally scheduled to end July 5. The embattled …

Agencies

Promotional Products Draw Referrals and Loyalty: Study

Promotional product incentives deliver valuable referrals and build positive images with customers, according to two new studies. “The results of the new studies reinforce what has been shown in previous research,” the Promotional Products Association …

Agencies

Miffy Debuts in Chick-Fil-A Kids Meals

Miffy, that loveable bunny, is hopping her way into Chick-Fil-A kids’ meals as the newest summer premium for the QSR. More than 400,000 Miffy and Friends books are being distributed in kids’ meals at participating Chick-Fil-A restaurants through …

Agencies

American Express Launches Travel Agent Rewards Program

American Express has launched a new program to help travel agents better grow their business and improve customer service while offering the chance to earn rewards at the same time. To ensure travel agents have the most up-to-date information on …

Agencies

Warner Bros. Touts Sweet Line-Up of Chocolate Factory Promos

To help generate additional buzz around the much-anticipated summer film Charlie and the Chocolate Factory, promotional partners are lining up to support the Warner Bros. Pictures release. More than seven brands, including QSRs and consumer package …

Agencies

Visa Enhances Rewards Processing Systems

Visa USA has upgraded its processing systems to allow for the management of cardholder rewards and enhancements at the individual account level. The upgrade represents a fundamental shift in how Visa manages benefits and opens up the possibility for …

Mars Adds Nutrition Division

Food giant Mars, Inc. last week formed a new business unit to develop and market nutritional foods to complement its chocolate and snacks portfolio. The division, Mars Nutrition for Health & Well-Being, has launched its first product online: CocoaVia, a …