Chief Marketer Staff, Author at Chief Marketer

The CRM Cynic: Customer Service is a Bitch

How sad it is that when customer service makes headlines, they’re almost always negative. Take the rash of stories about Comcast that appeared in the Chicago Tribune over the past two weeks. It started when a woman who had complained about poor service received a bill from the company addressed to: “Bitch Dog.”

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Data Debris

This time it’s personal — or should be: Four out of five consumers say they’d like personalized content from Web sites, and three in five say they’d be willing to spend up to two minutes answering questions that would push that content to them.

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Many Firms Need CRM Schooling, Survey Shows

American companies may not be as CRM-savvy as you think.
They are willing to spend money on it (or on parts of it). But that may be because they have no choice, according to a study from CSO Insights Inc. and Harte-Hanks Inc.

Agencies

AOL’s Settlement With Eliot Spitzer

Every company wants to retain customers. But AOL Inc. went too far when it tied employee compensation to minimum “save” percentages.
So says New York State Attorney General Eliot Spitzer, who this week announced a $1.25 million settlement with the online giant.

Agencies

DreamWorks Launches Multi-Million Campaign For Madagascar DVD

DreamWorks Home Entertainment is kicking off a multi-million marketing campaign to support the upcoming release of its film, Madagascar on DVD and VHS. Starting next month, DreamWorks will launch a five-month-long promotional campaign supported …

Agencies

Wrigley Field Site of Second Mega Sampling Event

Though the Chicago Cubs-Los Angeles Dodgers game Monday night will be Wrigley Field’s main event, several brands hope to be as sought out by fans as a Derek Lee home-run ball. Schaumburg, IL-based PromoWorks and seven brand clients will take part in the …

Agencies

Chevrolet Presenting MLB’s All-Time Latino Team

Chevrolet is leveraging is sponsorship of Major League Baseball by presenting the league’s first-ever all-time Latino team, and will award one voter a trip to this year’s World Series to see the official unveiling of the team. As part of the Chevrolet …

Agencies

Sorrento and Precious Cheese Pedal National Sweeps

To encourage healthy snacking, Sorrento Lactalis, Inc., maker of Sorrento and Precious Cheeses, has rolled out a sweepstakes across nearly 1,000 grocery stores nationwide. Sorrento’s “Smart Snack on Wheels” promotion will give away a 26-inch High Timber …

Agencies

TLC Takes Fashion Advice to Malls Via Tour, Ads

TLC is coming to the rescue of the poorly dressed via an eight-city mall tour to boost its hit show What Not to Wear. What Not to Wear style-support teams are embarking on an eight-week journey targeting area malls to bring fashion tips and …

Agencies

Quaker Maid Rolls Out Holiday Recipe Contest

Spicy? Swedish? Sweet? Creative cooks can decide how to best present their dishes for the Meatball Mania Holiday Recipe Contest hosted by Quaker Maid Meats and West Bends Housewares. Chefs are asked to use frozen Mama Lucia Meatballs from Quaker Maid …