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Chief Marketer Staff

  • Six Flags Fires Back at Snyder, Goes on The Block

    If Washington Redskins owner and former direct marketer Daniel Snyder wants control of struggling theme park operator Six Flags Inc., he may have to have to buy it outright, according to the company’s current board.

  • Chico’s Sales Up 34.5% in Second Quarter

    Chico’s FAS Inc. posted net sales for the second quarter ended July 30 of $343 million, a 34.6% increase from the $255 million reported for the same period last year.

  • Sam’s Club Launches Office Product Catalog

    Warehouse store Sam’s Club plans to launch an office products print catalog and Web site

  • Gupta Withdraws infoUSA Share Offer

    infoUSA chairman and CEO Vinod Gupta announced yesterday he plans to withdraw his $11.75 per share proposal to acquire all shares of the Omaha, NB-based data company he does not currently own.

  • Restoration Hardware CFO Resigns

    Restoration Hardware Inc. executive vice president and CFO Patricia McKay has resigned from the company to join Office Depot Inc. in the same role.

  • DMI Launches E-mail Appending Database

    Direct Media Inc. has introduced B2B eAppendbase, a new database with 14 million records for appending e-mail addresses.

  • Listline e-Newsletter 08/25/05

    Macromark Inc. has been appointed to manage a database of 1.6 million
    individuals who responded to various telemarketing offers. Men (60%) and
    women (40%) on the Pay as You Go Credit Shoppers file received a
    MasterCard offer with a $2,000 limit.

  • Agencies

    Firm Uses Webinars to Keep Customers Informed

    Keeping track of processes from raw materials to finished product is a difficult task when you’re one of the country’s largest chemical companies. And if a mistake occurs, you want to be able to handle the problem. That’s where OSIsoft’s software comes in handy. It is used by over 10,000 customers in over 100 countries.

  • Agencies

    Jenny Craig’s Life Event Marketing

    Birthdays can be bittersweet for individuals looking to lose weight. That is, of course, if you’re not a Jenny Craig customer. The weight-loss company sends its customers offers for a free piece of Jenny Craig dessert when they’re faced with “that time of year.”

  • Agencies

    Lessons From Micato on Doing Well by Doing Good

    How often do corporate good deeds turn into word of mouth profits? Last week Micato Safaris in Kenya was recognized by American Business Media for an unusual program benefiting poor Kenyan children orphaned by AIDS.