Chief Marketer Staff, Author at Chief Marketer

rEvolution Hires Phillips for New Marketing Services Role

rEvolution has hired Susan Phillips as director of marketing services, a new position in the company. Phillips began her new job on Aug. 15. Most recently, Phillips served as account director for the Procter & Gamble account at Upshot Marketing. Earlier …

News Briefs

7UP PLUS: has signed Desperate Housewives stars Marcia Cross and Nicolette Sheridan to pitch the brand’s new flavors, Cherry and Island Fruit. The two will appear in television ads that premiere Monday. The new flavors are available nationwide. 7UP Plus …

Agencies

AOL Restructures Customer Rep Pay In Response to Probe

AOL Inc. has agreed to pay $1.25 million to resolve a New York State probe into complaints that its telephone reps failed to honor customers’ cancellation requests.

Blyth Posts a Shortfall in Catalog/Internet Sales

A catalog sales shortfall apparently played at least a small part in causing flat second-quarter revenue and a decline in net earnings for Blyth Inc.

Coldwater Creek Reports Record Second Quarter

Coldwater Creek Inc. reported a $3.6 million increase in its second quarter net income

ERA Calls Self-Regulation a Success

The Electronic Retailing Association yesterday announced that in the first year of its industry self-regulation program, it has tracked 1,730 direct response ads, and that of the 45 cases it found to include potentially false advertising, 36 marketers agreed to modify or change their ads based on the its recommendations.