Chief Marketer Staff

• Agencies

  Hail to the Chief

  John Greco is a presidential history buff. But he’s getting carried away with himself. He apparently thinks he is president of the United States, and

• Agencies

  SEM Campaign Tracking Gets a Boost

  STUDIES HAVE SHOWN THAT THE IMPACT of a given search marketing campaign probably shouldn’t be measured solely by online conversions to a sale. A lot of

• Agencies

  Turning the Periodical Tables

  BACK IN THE EARLY 1990S, I took a temporary sabbatical from writing to venture into the world of circulation. (Translation: I needed to pay the bills,

• Agencies

  CORRECTION:

  An October Hot Props story referred to DreamWorks Animation rather the company’s correct name, DreamWorks Pictures. Also, Alloy Media & Marketing sent

• Agencies

  Dutch Treat

  I am blessed with a wife and two daughters whom I love far more than is fiscally sound. In 2001, I broke down and took them all on a European cruise.

• Agencies

  Web Keeps New Orleans Business Going

  In the old days, if a small to midsize enterprise was hit by a natural disaster like Hurricane Katrina, the owner was fortunate if all he or she lost

• Agencies

  A Blueprint for Change

  If you haven’t read the U.S. Postal Service’s 2006-2010 Strategic Transformation Plan, you should. It will provide as clear and concise a guide to what

• Listline e-Newsletter 11/01/05

  Adrea Rubin Management Inc. has been tapped to manage list rentals for
  Children’s Better Health Institute. The master file names 316,034 active
  subscribers to magazine titles such as Child Life, Humpty Dumpty’s and
  Jack and Jill.

• Agencies

  Visa Touts $1.5 Million Prize Pool

  Visa USA today breaks its holiday sweepstakes with its biggest-ever prize pool for a fourth-quarter promo. The Visa $1.5 Million Holiday Giveaway dangles a grand-prize of $250,000 and, for the first time, 50,000 prizes of $25 each. Cardholders are …

• Sara Lee Sells Coffee Biz for $82.5 Million

  Sara Lee Corp. is selling its U.S. retail coffee business, including its Chock full o’Nuts, Hills Bros, Chase & Sanborn and MJB brands, to Italian firm Segafredo Zanetti Group for $82.5 million. Sara Lee, based in Chicago, will keep its global Senseo …