Chief Marketer Staff

• CARU Clears Kraft Kids’ Sports Drink Claim

  An advertising claim made by Kraft for its Capri Sun Sports drink has been substantiated after the Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., opened an inquiry into the claim. The claim in question …

• Rheingold Brewing Bought by Drinks Americas

  Drinks Americas Holdings, Ltd. has acquired The Rheingold Brewing Co., the maker of Rheingold Beer, famous in New York since 1883. The company expects to grow the brand in the New York Metro area and sell other products via the Rheingold distribution …

• Unilever Taps Polk for Top U.S. Post

  Unilever has promoted Michael Polk to lead its combined food and personal-care business in the U.S. Polk’s appointment as group VP-Unilever U.S. follows a series of management shuffles as Unilever consolidates its two divisions, Foods and Home/Personal …

• Ikea Wraps Chicago Store for 20th Birthday

  Swedish retailer Ikea celebrated its 20th anniversary in the U.S. by wrapping its Chicago-area store like a birthday cake in an estimated $5 million-to-$8 million weekend blitz. The Schaumburg, IL, store was completely covered with vinyl over the past …

• Agencies

  Zathura Licensees, Partner Make Big Splash Pre-Debut

  Sony Pictures Consumer Products is backing the upcoming release of Zathura: A Space Adventure with a team of licensees and an online sweepstakes with Discovery Channel Stores for a chance to win a grand-prize trip to space camp. Licensees are already in …

• Agencies

  4Kids Entertainment, PEZ Tap Turtle Power Sweeps

  4Kids Entertainment has joined forces with PEZ Candy, Inc. for a multi-month promotion featuring the Teenage Mutant Ninja Turtles, in which consumers can enter a sweepstakes to win tickets to a U.S. Hot Road Monster Jam event. Consumers enter …

• Bruegger’s To Launch New Branding Campaign

  Bruegger’s is preparing to roll out a new branding campaign to boost its new bakery store design. The quick service bakery will launch its new campaign in January with print ads and direct mail. Bruegger’s new look features a softer color scheme, …

• Midas Carries New Flintstone’s Ad Theme to P-O-P

  In-store offers are complementing Midas’ new TV campaign that plays on Fred Flintstone, the animated star of The Flintstone’s, bringing his vehicle to a screeching halt using his bare feet as brakes. His sidekick Barney Rubble comes along in the ads as …

• Saputo Dresses Semi-trailer Trucks in its Cheeses

  The Saputo Cheese Division (USA) has draped a convoy of semi-trailer trucks with full-color images of its cheese products. Each of 14 trailers is about 48-feet long with eight-foot tall side panels. These billboards on wheels are crossing the country …

• News Briefs

  20TH CENTURY FOX: and the National Frozen & Refrigerated Food Association have teamed up to use characters from Ice Age 2: The Meltdown to promote frozen foods in 2006. Under the agreement, the NFRA will develop P-O-P messages, in-store media and …