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Chief Marketer Staff

  • Agencies

    VoIP In or Out?

    MORE SMALL businesses are discovering the benefits and lower costs of voice over Internet protocol (VoIP) systems. According to industry analysts In-Stat/MDR,

  • Agencies

    Blogspeak Can Grate on the Blerves

    A NEW WORD BEGAN appearing online and generated some buzz recently: blook. It’s a book published serially on a blog. Great. The media phenomenon responsible

  • Agencies

    Web Keeps New Orleans Business Going

    In the old days, if a small to midsize enterprise was hit by a natural disaster like Hurricane Katrina, the owner was fortunate if all he or she lost

  • Numbers Game

    For the typical college freshman, financial planning rarely goes beyond scraping between sofa cushions for the coin to cover Friday night pizza and beer.

  • Agencies

    Goodbye, Marshall Field’s

    I said goodbye to Mr. Field while I was in Chicago last month. I walked through Marshall Field’s Michigan Avenue store for old time’s sake, before it

  • Agencies

    Commercials Take Their Toll (Free)

    Use of toll-free numbers, which generated $10.9 billion in 2004, will amount to $14.5 billion by 2009. Direct response TV will continue to take its share:

  • Agencies

    Hail to the Chief

    John Greco is a presidential history buff. But he’s getting carried away with himself. He apparently thinks he is president of the United States, and

  • Agencies

    TIMELINE

    Oct. 19, 2005 The DIRECT MARKETING ASSOCIATION’S revenue and expenses in fiscal 2004-2005 were both slightly up from last year, while revenue from meetings

  • Agencies

    CORRECTION:

    An October Hot Props story referred to DreamWorks Animation rather the company’s correct name, DreamWorks Pictures. Also, Alloy Media & Marketing sent

  • Agencies

    Dutch Treat

    I am blessed with a wife and two daughters whom I love far more than is fiscally sound. In 2001, I broke down and took them all on a European cruise.