* Children’s Better Health Institute
* Carman World Outreach
* Quality Digest
* Freedom Fighters
* Mountain Gear
* BuyerSource USA Aisle by Aisle
* Eastern Fly Fishing
* Acton Will Close Friday to Relocate
* Listdata Opens Temporary Florida Office
* Business Professionals
LISTS UNDER NEW MANAGEMENT
Children’s Better Health Institute
Adrea Rubin Management Inc. has been tapped to manage list rentals for Children’s Better Health Institute. The master file names 316,034 active subscribers to magazine titles such as Child Life, Humpty Dumpty’s and Jack and Jill. Separate files for elementary and preschool publications are available; they identify 198,315 and 143,006 active subscribers, respectively. ClientLogic Specialists Marketing Services formerly managed this file.
Selections: Publication, child’s gender, renewals, state/SCF/ZIP
Sample usage: Lillian Vernon, Oriental Trading, Toys to Grow On, Brighter Vision, Scholastic at Home, Zoo Consortium
Sample tests: Mindware, Rhode Island Novelty, Annie’s Attic, IMP, Stabenfeldt, Global Life, Aquarium of the Pacific, Gillette Children’s Fund, Houston Zoo, Mailworks, Marine Toys for Tots, North Carolina Zoo, Operation Smile, Little Orchestra Society, National American Miss
Price: $95/M
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or thomasm@adrearubin.com
Carman World Outreach
All-n One List Marketing Inc. has been appointed to manage the donor, buyer and concert attendee lists of Carman World Outreach, a Christian evangelical ministry. The average unit of sale was $45. Direct mail is the source. Response Unlimited formerly managed these files.
Selections: Adult’s/child’s age, donor by type, dwelling by type, ethnicity, gender, hobby, homeowner, income, length of residence, lifestyle, mail order buyer, marital status, music preference, net worth, number of children, occupation, telephone numbers, reading preference, religion, language, sports preference, travel, state/SCF/ZIP
Sample usage: American Center For Law and Justice, BMG Direct, Book of Hope International, Concerned Women for America, Coral Ridge Ministries, Dayspring, Jesus Film Project, Jews for Jesus, Liberty Alliance, Nora Lam Ministries, Traditional Values Coalition
Price: $70/M
Contact: All-n One List Marketing Inc., Greg Sholes at 703-717-5621 or greg@alln1lists.com
Quality Digest
QCI International has chosen VentureDirect Worldwide to oversee Quality Digest magazine’s postal and e-mail subscriber files. The postal list has 69,864 names; the e-mail 57,000. Statlistics was the previous manager.
Sample usage: Lorman Education
Selections: Job title, industry, number of employees, state/SCF/ZIP
Price: $110/M (postal file); $300/M (e-mail file)
Contact: VentureDirect Worldwide, Tim Murphy at 212-655-5217 or tmurphy@ven.com (postal file) and Xmail, Jim Scova at 212-655-5186 or jscova@ven.com (e-mail file)
Freedom Fighters
TMA List Brokerage and Management now oversees the Freedom Fighters donors list. Some 92,000 politically conservative contributors are named, including 44,000 who gave $5 or more during the last 12 months. Direct mail is the source. Telemarketing inquiries will be considered. O’Neil Marketing Co. had been managing these files.
Selections: Hotlines, dollar, gender, state/SCF/ZIP
Price: $105/M
Contact: TMA List Brokerage and Management, Stephanie Kohne at 703-547-4952 or skohne@tmalist.com
Mountain Gear
Millard Group Inc. assumes management of Mountain Gear’s catalog list today. Among the segments broken out are 73,474 buyers from the last 12 months. The average unit of sale was $150. The sources are direct mail (60%) and the Internet (40%). Chilcutt Direct Marketing was the prior list manager.
Selections: Hotlines, last purchase, gender, dollar amount of sale, state/SCF/ZIP
Price: $110/M
Contact: Millard Group Inc., Donna Hamilton at 619-595-4801 or dhamilto@millard.com
NEW LISTS
BuyerSource USA Aisle by Aisle
Names of consumers with known traits — including credit card users, new movers, and direct mail, retail and online buyers — have been assembled to launch BuyerSource USA Aisle by Aisle, a consumer database identifying some 50 million people. Sources include direct mail, space advertising and the Internet.
Selections: Recency, age, gender, lifestyle, telephone numbers, income, state/SCF/ZIP
Price: $75/M
Contact: Media Source Solutions Inc., John Salmon at 954-788-0213 or jsalmon@mediasourcesolutions.com and Michele Volpe at 954-788-0213 mvolpe@mediasourcesolutions.com
Eastern Fly Fishing
Approximately 16,000 active subscribers to Eastern Fly Fishing magazine are listed here. Most are men, but gender can’t be selected. This file contains mostly home addresses. Direct mail is the source.
Selections: State/SCF/ZIP
Price: $105/M
Contact: Chilcutt Direct Marketing, JoAnn Johnson at 903-577-1551 or joann@cdmlist.com
IN THE NEWS
Acton Will Close Friday to Relocate
Acton International will be closed Nov. 4 while the company relocates to a new corporate headquarters. Acton’s new address will be 2100 Fletcher Ave., Suite 100, Lincoln, NE 68521. The new phone number is 402-742-2820 and the new fax number 402-470-3965.
Listdata Opens Temporary Florida Office
Listdata Management Services Inc. has set up a temporary office close to its headquarters in Fort Lauderdale, FL, which has been without electricity since Hurricane Wilma hit. Phone calls are being rerouted automatically. The firm has established temporary e-mail addresses because its regular e-mail server is down. All executives’ e-mail addresses now end with .org until further notice, but the prefix remains the same. The company has requested that all orders be faxed to its office in Suffern, NY at 845-357-0019.
SPECIALS!
Business Professionals
Those who rent 5,000 names from certain business professionals lists will receive an additional 5,000 names free. Lists of architects, CPAs, insurance agents and brokers, stockbrokers and real estate agents are available. The counts range from 95,252 to 602,428. Contact LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or debrag@leonhenryinc.com
