Chief Marketer Staff
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CMOs say they Deserve to be Paid More
CMOs and what they get paid is the focus of this new report from the CMO Council that also includes factors that contribute to salary levels.
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Digital
The Future of Programmatic Media Buying
Media buying has evolved tremendously in the past few years with the increased utilization of programmatic media buying systems.
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Digital
The Benefits of DAM Video
Implementing a digital asset management system can not only make your life easier, it can also make your team’s and your vendors’ lives easier.
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Social
5 Tips to Find the Right Social Media Influencers
How do you make sure that your pick of social media influencers are the right people to represent your brand? Here’s five tips.
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Digital
Modern SEO Best Practices
This article is chocked full of up-to-date SEO best practices. If you’re still thinking keyword stuffing this is a must read.
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12 Promotional Products with a Touch of Tech
The promotional products industry is putting a high-tech touch of plenty of its products.
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Social
Applebee’s Forks Over its Instagram to Customers
Applebee’s will post customers’ foodie photos on its Instagram site capitalizing on what it says are the 780,000 photos tagged with the Applebee’s hashtag.
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Acquisition
All Roads Lead to Location Based Data
Location based data is paving the way for innovation in marketing on a local basis.
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Pandora’s CMO Heidi Browning Talks with Forbes: Video
Pandora’s Senior VP of Strategic Solutions Heidi Browning talks strategy and partnerships with Forbes.
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The Top 10 Brands Biz People Love (and Hate)
What’s your favorite brand? See how it stacks up in this list of the Top 10 most loved, and least favorite, brands.
