Chief Marketer Staff
-
-
Agencies
Lessons From China on Social Commerce
China is years ahead of U.S. marketers when it comes to social commerce. This article gives us the scoop and tips.
-
Meeting Customer Expectations Online
Websites should be mobile ready, media should be mobile optimized, and apps should work on both tablets and phones across all available brands
-
Six Components for Online Marketing Success
The Science of B2B Marketing graphic from Circle S Studio focuses on strategy, content marketing, generating traffic, generating leads, managing leads and analytics.
-
Social
Facebook Ads Getting Pricier
It’s getting more expensive to buy ads on Facebook, with the social network’s total ad impressions declining by 25 percent and its ad revenues rising by 67 percent.
-
On Tap for Marketing Automation: Better Analytics
Marketing automation vendors know that marketers are looking for better analytics functionality, and they’re listening, according to new data from a study from Raab Associates.
-
Yahoo and comScore Team Up
Online metrics specialists comScore has teamed with Yahoo! to better gauge audience reach on Yahoo’s websites.
-
Clever Lead-Gen Concepts
Interact co-founder Josh Haynam has weighed in with a list of 32 clever lead-generation ideas for marketers.
-
Agencies
Is Location a Vital Data Point in Mobile Targeting?
Should location really be at the center of your mobile targeting and media delivery strategy?
-
Agencies
Focus on the Customer, Not Yourself, in Inbound Marketing
How have your customers changed and how have you responded?
