Chief Marketer Staff, Author at Chief Marketer

Everything Old is New Again—And That’s What Millennials Love

Pokémon. Colonel Sanders. Harry Potter. This summer feels like one big Nick at Nite rerun—and Millennials are just fine with that.

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How CMOs Are Turning Ecommerce Measurement On Its Head

Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture.

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Maximizing Live Experiences To Build Brands

Rather than view the value of a live experience solely on attendance and press impressions, design your strategy to maximize these five best practices.

Data & Analytics

The Marketing Analytics Challenge Comes From Within

A whopping 45% of marketers either don’t evaluate the accuracy of their analytics, or have no clue if their company tracks these numbers, according to a new report.

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Millenials Are the Mobile-First Generation

A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.

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Q&A: Gamut’s Allgood on Big Data, ROI and Brand Launches

Chief Marketer recently talked with Rachel Allgood, ‎senior vice president of marketing and consumer insights at Gamut, a Cox Media company, about the launch of the brand last fall.

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Q&A: Toni White of Synchrony Financial on Branding and More

Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.

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Drizly Uses Personalization to Target Alcohol Buyers

Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.

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A Lesson in Sampling Best Practices

With more and more sampling partners and events available than ever before, smart marketers should develop a scorecard for evaluating their partners and opportunities.

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5 Essentials for Sampling Success

Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here’s 5 strategies for sampling success.