The Marketing Analytics Challenge Comes From Within

Posted on by Chief Marketer Staff

data-analytics-numbersA whopping 45% of marketers either don’t evaluate the accuracy of their analytics, or have no clue if their company tracks these numbers, according to “The State of Marketing” analytics, a new report compiled by Jon Cifuentes.

On VentureBeat.com, Dan Slagen of Crayon.co takes a look into the report, which reveals that 73% of marketers time is spent evaluating the past and the present. Future thinking? That’s only 27%—but expect that to increase over the next year.

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