Chief Marketer Staff, Author at Chief Marketer

Delta Ties Miles to Dining Experiences

Delta Airlines is giving members of its loyalty program, SkyMiles, a new way to rack up miles—by eating out.

Live from RoadShow Hollywood: EA Teams With Mazda for Video Game Ads, Sweeps

Electronic Arts is teaming up with Mazda to promote the automaker’s latest in-game advertising venture in the Need for Speed: Carbon video game with a sweepstakes and national gaming tournament around the game.

Yoplait Salutes Cancer Survivors

General Mills will salute 25 breast-cancer survivors in its Yoplait Champions program, part of Yoplait’s ongoing support of breast cancer research.

Agencies

GM Woos Consumers with Huge Warranty Package

General Motors has come out swinging in the automotive wars by incenting consumers with what is considered to be the largest warranty among automakers for its 2007 car and light-duty truck lineup.

Agencies

Energizer Plays Music Online, In-Pack

Energizer Co. is giving the Energizer Bunny a new backbeat with “Studio AA,” a promotion platform for in-pack and online music offers.

Agencies

JVC Dangles Electronics in Retail Sales Program

JVC Co. of America, a developer and manufacturer of audio and video products, has launched an online training program that dangles electronic gadgets as prizes for retail sales professionals who take the course.

Agencies

P&I Postscript

TRAVELOCITY: and Barclays Bank Delaware have launched the

News Briefs

LATINA MAGAZINE: New York, last week began a…JAKKS PACIFIC, INC.: has signed a licensing agreement with…

Project 2 – Email Blast Landing Page

Executive summary : Download this free research to learn how Master Jedi Geoff Smith took now Jedi Master Dean Muscio under his wing and trained him to lead the uprising that was Online Product Development a.k.a. The Great Product Wars. Jedi Muscio, …

Imran Test Project 2 Sponsored Editorial

Executive summary : Download this free research to learn how Master Jedi Geoff Smith took now Jedi Master Dean Muscio under his wing and trained him to lead the uprising that was Online Product Development a.k.a. The Great Product Wars. Jedi Muscio, …