Energizer Plays Music Online, In-Pack
Energizer Co. is giving the Energizer Bunny a new backbeat with “Studio AA,” a promotion platform for in-pack and online music offers.
Four-packs of high-end batteries carry codes that consumers can redeem at Energizer.com for one free music download each. The codes began appearing for back-to-school and consumers have until yearend to redeem them. Neurotic Media, Atlanta, handles the downloads for St. Louis-based Energizer.
A sweeps overlay lets fans enter for a chance to win 1,000 song downloads from Universal Music Group. One first-prize winner gets 500 songs; one second-prize winner gets 250 songs. The sweeps runs through October.
Energizer also touts Studio AA with a CD premium in packs of Energizer MAX batteries. The CD links users to Energizer’s music-download site, and to the Energizer Music Studio site; the CD also carries exclusive games, Name That Tune and a music trivia game.
The music promos and Energizer’s tagline, “Music with the Power to Move You,” position its high-end batteries (including MAX, e2 Lithium, e2 Titanium and Nickel Metal Hydride rechargeables) as long-lasting power sources for MP3 and CD players.
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