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Chief Marketer Staff

  • Agencies

    The Context of No Context

    With all the ballyhoo surrounding social networks in recent weeks, thanks largely to the deal MySpace struck to distribute Google search ads and the me-too pact between Microsoft and Facebook, one rather basic question has gone overlooked: How well will performance ads work in these social environments? What will effective ads look like on MySpace or Facebook?

  • Agencies

    Keys to an Effective Marketing Dashboard: Part Four

    Measuring the long-term value of marketing in creating customer preference and loyalty for your brand(s) is critically important in determining the return from the investment.

  • Agencies

    CEOs Question ROI of Incentives

    Marketers who pitch incentive programs to the top brass better have their arguments in order: Nearly 18% of CEOs surveyed in 2006 feel the ROI generated by these types of activities was “far less than expected” or “less than expected”, up from the 11.3% in 2005.

  • Listline e-Newsletter 09/20/06

    Fasano and Associates has been tapped to manage the Playboy Catalog
    file. It consists of 77,768 last-12-month buyers, among other segments.

  • Digital

    Yahoo! Expects Lower Revenue on Ad Weakness in Key Sectors

    Yahoo! said yesterday it is seeing a slowdown in ad growth in some product categories and expects Q3 revenue and earnings to come in at the low end of forecasts next month.

  • Harte-Hanks to Acquire Technology Research Firm

    Harte-Hanks Inc. will acquire AberdeenGroup Inc., a technology market research, intelligence and demand generation services firm.

  • Blacklisted Marketer: I’m Not Done with Spamhaus

    David Linhardt, the marketer who won an $11.7 million judgment against The Spamhaus Project, says he’s got plans to force the UK anti-spam group into irrelevancy.

  • Agencies

    ATG Buys Telesales Technology Firm eStara

    Art Technology Group (ATG) Inc. will acquire eStara in a cash and stock transaction valued at around $48 million.

  • Omnicom Group Launches Star Marketing

    Omnicom Group has formed Star Marketing, an amalgamation of Omnicom and OMD agencies. The new organization will provide one-stop marketing services, including direct, digital, interactive and accountable marketing.

  • Agencies

    Webloyalty.com, Fandango.com Sued for Coupon Click Fraud

    A class-action lawsuit was filed last week against Webloyalty.com, Inc., a provider of technology-based affinity services, and Fandango, an e-commerce movie ticket company, claiming that the companies are ripping off unsuspecting consumers by charging them monthly membership fees after they make an online purchase.