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Toyota Hits HS Gridiron Rivalries for NBC NFL Halftime

Toyota is sponsoring a National Football League halftime segment about high school football rivalries produced by a crew touring the country in a 2007 Toyota Tundra.

Agencies

Quaker Teams with ‘Curb’ Star to Launch Smart Heart Challenge

The Quaker Oatmeal Co. is using a little star power to encourage people to improve their heart health.

EPrize Promotes Two to Vice President

Interactive agency ePrize has promoted Nathan Hughes to vice president of development and Gayle Taub to vice president of creative.

News Brief

PORSCHE: signed up as the official automotive sponsor for the Nation’s Triathlon on Sept. 29 in Washington, D.C.

Digital

MTV Solicits Consumer Content for New Sites

MTV Networks has more than two dozen new Web sites on its drawing board, many of which will rely on consumer contributed content.

Agencies

Neiman Marks Anniversary With YouTube Campaign

(Promo) A documentary-style video on YouTube marking Neiman Marcus’s 100th anniversary is getting mixed reviews from Web site visitors.

Digital

(Direct) Any company that’s been in e-commerce nearly 10 years has a pretty decent claim on being thought of as a pioneer. But Buy.com, which started selling tech goods and consumer electronics through a Web-only store back in 1998, isn’t content to sit around and tell stories about the old days.