Chief Marketer Staff

• Agencies

  Porn Can-Spam Conviction Upheld

  A federal court has upheld what is believed to be the first conviction that included charges under the federal Can Spam Act.

  The judge denied the requests of the two pornographers convicted in the case, Jeffrey Kilbride and James Schaffer, for an acquittal or a new trial.

• Email

  Datran Donating to 9/11 Charity

  Pay-for-performance marketing firm Datran Media announced yesterday it is donating an unspecified percentage of every transaction to Tuesday’s Children, a 9/11-related charity.

• Listline e-Newsletter 09/11/07

  The National Audubon Society appointed Direct Media Inc. as its list
  manager. More than 250,000 members who receive Audubon magazine are
  named on its file.

• Digital

  Internet Search Engines Target Personalized Advertising

  24/7 Real Media Inc. has conducted direct marketing campaigns with online advertising distributed via Internet search engines across a network of more than 950 Web sites.

• Mobile

  Kelsey Group Projects Boom in Mobile Search Advertising

  Spending on mobile search advertising will grow from a projected $33.2 million in 2007 to $1.4 billion in 2012, according to market forecast figures released by the Kelsey Group.

• Digital

  Agency to Build Online Social Network Supported With Ads

  Seed Corn Media of Los Angeles plans to launch an advertising supported online social network in January 2008.

• Do-Not-Call List Restrictions Expire for Thousands in Pennsylvania

  Several hundred thousand consumers’ phone numbers may be removed from Pennsylvania’s do-not-call list after Sept. 15 when the file is updated.

• Agencies

  Neiman Marcus YouTube Video Ad Gets Mixed Reviews

  A documentary-style video advertisement marking Neiman Marcus’s 100th anniversary on YouTube is getting mixed reviews from Web site visitors.

• Agencies

  Kashi Exchanges Junk Food for a Sample of its Products

  In a new spin on sampling campaigns, Kashi Co. is letting people trade in junk food for one of its more nutritious products.

• Dean Foods Appoints Former Coke Exec as CMO

  Dean Foods has named former Coca-Cola Co. executive Rick Zuroweste as its chief marketing officer for its dairy business.