Chief Marketer Staff
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Listline e-Newsletter 09/12/07
Direct Media Inc. now manages PaperDirect’s lists, including a master
file of 258,287 buyers. The average catalog sale was $110. -
Agencies
CRM Software Spending to Reach $7.4 Billion in 2007: Gartner
Worldwide customer relationship software revenue should exceed $7.4 billion in 2007, up from $6.5 billion in 2006, according to Gartner, Inc.
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Agencies
Redcats to Purchase United Retail for $199 Million
Redcats Group will acquire United Retail Group Inc., a retailer of large-size women’s apparel.
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Agencies
Sharper Image Fortunes Down; Plans Distribution Center Closing
As part of a streamlining program, Sharper Image will close a Richmond, VA distribution center.
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Evelyn Follit Joins Nautilus Board
Evelyn Follit has joined the Nautilus, Inc. board of directors.
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Goodman Marketing Partners Expands Office
Goodman Marketing Partners has signed two new clients, and will be expanding its office space.
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Alliant Adds Five New Participants To Its Co-op Database
Alliant Cooperative Data Solutions has signed up five new contributors for its Cooperative Performance Databases.
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Letters to the Editor
It was a pleasure to read your rerun — a wonderful and appropriate story.
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Agencies
Homewood Suites Debuts Winning Contest Billboard Ads
Homewood Suites is giving three contest winners their 15 minutes of fame on an electronic billboard in New York City’s Times Square.
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Agencies
Scion Runs ‘Craft My Ride’ Contest
Scion is sponsoring a contest for amateur artists to customize hand-made accessories for one of its vehicles for a chance to win a 2008 Scion xD five-door subcompact.