The ever-changing media environment magnifies the expectations, pressures and preferences of journalists. Muck Rack surveyed over 1,500 journalists to better understand what shapes their work today, and how PR professionals can more effectively collaborate with them for everyone’s benefit.

Walmart debuted an app-only generative artificial intelligence chatbot, named Sparky, that can summarize reviews, offer product recommendations based on shopper requests and create product comparisons. Walmart displays the “Ask Sparky” feature as a main button on the bottom navigation bar of its app. Sparky can answer non-product-specific questions as well, such as the weather, sporting […]

Shoppers looking for fabric and yarn migrate to Michaels. The craft retail chain is deepening its assortment in these product categories. The Michaels Companies Inc. announced that it acquired the intellectual property and private label brands of its bankrupt competitor Joann.  Michaels did not respond to a request for comment on how much it paid for […]

Previously, by February, LGBTQ media and influencers would have been setting up marketing campaigns for Pride month. In recent years, this planning was postponed by a month or two, since the immediacy of digital marketing allows for quicker activation. In 2025, however, the outreach never came. LGBTQ media often operates in the red for much […]

In times of economic uncertainty, marketing budgets are often the first target for cost-cutting. Nearly half of marketers now report feeling significantly less optimistic about the US economy compared to the previous quarter, reflecting heightened anxiety across industries. Yet, indiscriminate cuts can undermine long-term strategic goals and may ultimately cost businesses far more than they […]

Economic uncertainty is plaguing all corners of the market, and with this year’s upfronts well underway, the ambiguous outlook into the future makes it that much harder for folks to transact.

We aimed to understand how widespread this superstar effect really is in posting dynamics—and how executive communication teams can strategically leverage LinkedIn’s features to improve their odds of crafting standout content that drives greater reach, engagement and overall “linkfluence.”

PRNEWS today announced the winners of its 2025 Nonprofit Awards, which celebrates the most talented communicators and teams in the nonprofit sector, as well as the most innovative and effective campaigns.

James Deaker,“The Yield Doctor,” has the prescription for smarter pricing decisions. Produced in partnership with AdMonsters, this video guide is all about what publishers need to review before they even think about changing rates.

This week’s hot takes on hot topics in experiential marketing cover BagMobiles, floating activations and Komboomcha Boxes.