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Online Advertising
StackAdapt Secures $235 Million To Invest In Global Expansion And AI
Canada-based demand-side platform StackAdapt secures $235 million in equity funding led by Teachers’ Venture Growth, the investment arm of the Ontario Teachers’ Pension Plan.
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Marketers
Omnicom Is Getting Ready For A Post-Merger ‘Streamlining’
Why worry about AI replacing jobs when a megamerger might make them redundant?
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Marketers
The Alphabet Moneymaking Machine Grows Despite All Challenges
Alphabet is beset on all sides. Antitrust suits across the world portend potential major breakups of the business. Google is collecting nine- and 10-digit fines like they’re going out of style. Its iron grip on the global search market might be loosening at last. And Alphabet’s earnings are absolutely unaffected. The company reported Q4 revenue […]
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Branding/Marketing
Super Bowl Brands Embrace Multi-Platform Campaigns
For some brands, the Super Bowl doesn’t necessarily mean creating a multi-million dollar TV ad during the big game. Many notable promotions don’t even require an actual ad anymore, as the event is now a multi-platform experience for companies and consumers.
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Online Advertising
Pain Relief Brand Panadol Taps CreativeX For Help Making Its Ads More Diverse
Haleon-owned over-the-counter pain medication Panadol is making an effort to be more inclusive in its messaging.
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B-to-B Events
The Brief: ‘Zero Bodegas’ and Tunnels of Love
This week’s hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations.
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Trendwatch
Ecommerce ads drive ad revenue growth for Meta
Meta said it will continue to invest billions of dollars on AI infrastructure, which will help propel its advertising revenue. Meta, parent company of social media platforms Facebook and Instagram, reported a 22% increase in revenue for 2024, generating $164.50 billion. For Q4, revenue increased 21% year over year to $48.36 billion. Advertising generated roughly […]
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Data-Driven Thinking
Goodbye, Outcomes Era: Why Quality Will Define The Industry’s Future
An industry narrative is emerging that has the potential to exacerbate the structural flaws in digital advertising rather than usher us into a new paradigm. Some of our industry’s sharpest minds are claiming that we are entering the Outcomes Era. Instead, I posit that we have been in the Outcomes Era for over a decade. […]
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Programming
Fox Corp. Eyes New DTC Launch in 2025
Fox hopes to launch a DTC product by the end of 2025, an announcement that alleviates questions of how Fox will respond to cord-cutting.
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Digital & Technology
How Communicators Can Compete with the Rise of AI-Generated Content
Here’s how content marketing used to work: Create great content for your website, and you would attract the attention of potential customers. But with artificial intelligence (AI) rewriting the rules, what happens when this basic principle no longer applies?
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