Google paused third-party cookie deprecation (again), but what is the real takeaway? It was never just about cookies. Keith Petri, CEO, Lockr by Viant, writes about why future-proof identity strategies matter more than ever.

Influencer marketing is a known tactic to drive traffic and sales. But PeachSkinSheets says one of the main benefits for its brand is asset creation.   While the brand manufacturer of bedsheets had basic product images, it did not have a well of content that showcased the sheets on a variety of beds, or with consumers […]

Party supplies brand Bonjour Fête is making a marketing push and increasing its product distribution with a line at Target after the L.A. wildfires destroyed its store, six figures worth of inventory and terminated the revenue channel that drove 30% of its business. Bonjour Fête is saying hello to Target.   The party supplies brand made […]

It’s a precarious time for communications departments that haven’t earned the C-suite’s trust. So in-house teams and agencies alike risk cuts to their budgets unless management believes in their value.

How do you create IRL events in a digital industry? That’s the question that keeps things exciting for Pedro Chira, director-global field marketing at Circle, a global financial technology firm in the crypto space

This week’s hot takes on hot topics in experiential marketing cover Rápido Gringo Tests, Lemonade Stand-Ups and roaming Walkers.

According to Google, DV360 now reaches 98% of CTV households in the US and represents 5 billion hours of ad-supported watch time per month – roughly 40% more than The Trade Desk and 90% more than Amazon’s DSP.

There are some activities that stand the test of time, but are often reimagined and emerge in unexpected spaces. And if there’s one experience most audiences can relate to, at any age, and in any space, it’s the claw machine. This year, brands are thinking outside the (glass) box to incorporate this arcade staple into […]

Paramount Global’s made plenty of headlines over its pending Skydance merger as well as a “60 Minutes” interview with Kamala Harris. So you might not have noticed the steady stream of hits it’s delivering.

Data show the future of public relations is stronger when it’s more diverse, and PR agencies must hold themselves accountable in upholding DEI commitments within their own walls and across the industry.