Microsoft Invest – formerly Xandr DSP and formerly AppNexus before that – will soon just be formerly, full stop. On Wednesday, Microsoft announced that it will shut down Microsoft Invest by March next year. The DSP will be replaced by a chatbot-style ad-buying product powered by Copilot, Microsoft’s generative AI solution. However, the change only applies […]

Connected TV ads are driving measurable results at athletic shoe brand Nobull, including an increase in revenue, said Chris Gil, Nobull’s digital marketing director. Before shoppers purchase, they need to know and trust a brand. TV ads are a great way to do that, especially with Nobull’s target audience of young shoppers, Gil said. There’s […]

While there’s chatter about Warner Bros. Discovery taking a page from Comcast ’s book and spinning off its linear business from HBO Max and its studio, they still made sure to flaunt what its linear

In this new life, Bill Belichick no longer has the media control he’s used to, but the outcome—winning—is still possible.

Discovery is shifting. Attention is scattered. And the sell side isn’t just supporting strategy—it is the strategy. Here’s what media owners need to know now, and the real moves to make next.

The ad industry speculated a great deal about how The Trade Desk might put Sincera to use after its acquisition of the ad metadata and  analytics startup in January. We now have one indication of how Sincera will be put to use. TTD publicly announced OpenSincera on Tuesday. The free API integration posts ad impression […]

We continue to await the full rollout of what Charter is billing as its “seamless entertainment experience,” which includes the integration of DTC apps, but it’s clear the DTC world is changing.

As Jimmy Kimmel put it, there may have been more athletes at Disney ’s upfront Tuesday than there were at Monday’s Knicks-Celtics game. Peyton and Eli Manning , Patrick Mahomes and Saquon Barkley were

This week’s hot takes on hot topics in experiential marketing cover Fuel Stores, retro block parties and floral moms.

It’s time for the communication industry to reboot how it approaches PR, because in the next era of digital storytelling, strong journalist connections will be pivotal to both reporters and PR pros.