Patty Odell, Author at Chief Marketer

Marketing to Women is Evolving. Are you ready?

Marketing to women takes strategic, long-term planning. Here are 3 key things to consider when marketing to this group controlling $20 trillion in spending.

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75 Social Media Marketing Benefits: Infographic

This infographic identifies the top 75 ways brands can use social media marketing to enhance their social presence. Each benefit comes with a description.

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The Ups and Downs of Socially Conscious Brands

There’s a fine line between socially conscious marketing and appearing self-serving. This thoughtful article helps sort it all out.

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Are Vertical Videos Taken Seriously?

There’s plenty of discussion going on around vertical videos. Here’s an update on what you need to know.

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LinkedIn’s VP Marketing on Mythical Millennials

LinkedIn’s VP, Global Sales/Marketing, Penry Price, says Millennials frighten marketers. He offers suggestions and information about this “mythical” group.

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Six Tips to Find and Utilize YouTube Influencers

YouTube Influencers can be an important part of the marketing mix. Here’s six tips to help you find and put them to work successfully.

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Stoli Brand Director Talks Marketing

Sarah Gorvitz, brand director of Stoli, shares details on the definition of content marketing, advertising that doesn’t appear as advertising, metrics and more.

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Brand as Star? Supporting Actor? Director? Producer?

Aspiring to play a specific role in the customer’s mind is, or should be, a focus for brands. But what role should they play? Hero? Mentor?

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Teams/Dollars Constraints to Multichannel Marketing: Study

A new study lays out the landscape around multichannel marketing according to the responses of more than 370 senior marketing professionals.

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Three Ideas to Disrupt Marketing

Here you’ll find three “thought-starters” to consider as the latest in disruptive marketing. The ideas come from Keurig, Progressive, JC Penney and others.