Three Ideas to Disrupt Marketing

Posted on by Patty Odell

disruptive marketingMarketers like to be disruptive. After all, that’s the whole purpose of all the effort, right? The practice of marketing has seen innovation since it was conceived, and all along the way, marketers have found ways to be disruptive, to get into consumers’ faces, including street teams, viral and ambush marketing.

Here you’ll find three “thought-starters” to consider as the latest in disruptive marketing. The ideas come from innovative campaigns and strategies by Keurig, Progressive, JC Penney and others.

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Campbell’s Chunky Soup, the Official Soup Sponsor of the NFL, has launched its latest brand platform: “Champions of Chunky.”  The campaign is a modern, updated revival of the classic  Mama’s Boy campaign, which first aired in 1997 and last ran in 2014. 

	
        

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