Stoli Brand Director Talks Marketing
Two years ago, the Stolichnaya vodka brand made its own
path after breaking away from U.S. distributor William Grant & Sons. In this article, Sarah Gorvitz, brand director of Stoli, shares details about the brands marketing.
She talks about the definition of content marketing, how it creates advertising that doesn’t appear as advertising, the use of partner platforms, metrics and other issues.
