Teams/Dollars Constraints to Multichannel Marketing: Study

Posted on by Patty Odell

Marketers are in multiple channels, chasing down consumers who are all over the place. A new study from Lewis PR not only confirms what we already know, but also lays out Multichannel Marketingthe landscape around multichannel marketing according to the responses of more than 370 senior marketing professionals.

The data includes key channels, level of adoption and investment, the biggest challenges and approaches to campaign measurement.

A snapshot infographic is included that shows adoption and investment, future investment and other quick data points from the study that you can print out for your files. Lots to learn here.

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