Patty Odell
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Agencies
NY Lottery Campaign Pokes Fun at the Ultra-Rich
McCann New York debuted a NY Lottery campaign to push the lottery into the forefront and elbow out more tempting lotteries like Powerball and Mega Millions.
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Agencies
Beware! 12 Scary Agency Monsters to Watch Out For
Their out there, roaming the halls, looking for victims: agency monsters. Watch out for these 12!
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Agencies
Announcing The 2016 Top Shops (PROMO & B2B)!
The 2016 Top Shops listings are here! We do the work—compiling the Top Shops in both promotional marketing and B2B. A top resource for both brands and agencies looking for partners.
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Agencies
McDonald’s Tests NFL Loyalties
McDonald’s latests sweepstake, “Game Time Gold,” starts Nov. 3, however teaser videos are already in play.
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Agencies
Wide Range of New Approaches Works for Oreo’s Marketer
Digital media is the new channel of choice for Mondeléz International. CMO Dana Anderson talks about the shift and some of the biggest challenges she faces.
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Agencies
Genius Ideas in Destination Marketing
Destination marketing takes a a cool individual who can craft an innovative campaign to get people to visit. Here’s some fun examples to steal ideas from.
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Agencies
Heineken’s Quinn Kilbury on its New Line of Menswear
Quinn Kilbury, Heineken senior brand director, talks about why the brand decided to launch a line of subtly branded menswear.
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Agencies
Who doesn’t want a raise? 10 Steps to Make it Happen
We all want a raise. Here’s 10 steps for success.
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Agencies
3 Reasons Experiential Brand Homes Deliver Strong ROI
This article shares 3 reasons why experiential brand homes deliver strong ROI and describes seven principles for creating a successful brand home experience.
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Agencies
Tommy Hilfiger Steps into Virtual Reality Marketing
Using virtual reality, Tommy Hilfiger is giving shoppers at its New York store a front row seat at the label’s fall fashion show.
