Genius Ideas in Destination Marketing

Posted on by Patty Odell

destination marketingLet’s take a page from marketers who sell top travel destinations to the public at large. These individuals often have to think way out-of-the-box to get people to not only take notice of their destination, but then want to visit.

Forbes contributor Andrew Levine offers a handful of genius examples including St. Petersburg/Clearwater’s “Grouper Week,” a take off on Shark Week. Dallas, Portland, Northern Ireland and Las Vegas are also in his sites for their marketer’s commitment to creativity and innovation in destination marketing.

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