Patty Odell
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Agencies
PepsiMoji Goes Global with #SayItWithPepsi
Pepsi hopes to ignite a worldwide conversation this summer with its PepsiMoji campaign and the hashtag #SayItWithPepsi.
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Digital
On the Horizon: Analytics and Digital will Top Job Skills
The digital skills required by European and U.S. executives are changing fast.
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Agencies
How to Overcome the 10 Most Common Social Media Marketing Pitfalls
The Chicago Tribune’s Innovation Hub brings the 10 most common social media marketing challenges and adds fixes for each one.
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Agencies
P&G Plans More “Agency-Related” Cuts
P&G plans to reduce agency-related costs as the behemoth in marketing spend also plans to increase spending on advertising and marketing.
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Agencies
Arby’s CMO Rob Lynch on How it Achieved its Best Sales Year in History
Arby’s CMO Rob Lynch has been focused on differentiating the brand, clarifying the brand purpose and moving beyond being known for only one thing, beef.
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Agencies
Absolut’s Nicholas Guastaferro on Amping up Absolut Nights
Nicholas Guastaferro, Absolut director of marketing in the U.S., credits the Absolut Nights campaign with the success and plans to keep the momentum going.
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Acquisition
What Business Can Learn from Politicians
Marketers have plenty to learn from politicians. The campaigns carefully craft and calibrate their messaging to appeal to very specific groups of voters.
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Agencies
MINI Turns “Chick Car” Stereotype into New Customers
MINI’s new campaign “Defy Labels” takes on stereotypes, including the ones it hears like “chick car” and “frivolous fun.”
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Agencies
We’re at it Again! PROMONext June 14 NYC
What do Jack Daniel’s, Velcro, Chicken of the Sea, Mastercard and Heineken all have in common? PROMONext June 14 NYC.
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Agencies
Gap’s Athleta Taps Celebrate Girls Movement
The Gap-owned retailer, Athleta, has joined dozens of mainstream brands celebrating girls’ strength and confidence with the Athleta “Power of She” campaign.
