Gap’s Athleta Taps Celebrate Girls Movement
The Gap-owned retailer, Athleta, has joined dozens of mainstream brands celebrating girls’ strength and confidence.
A new campaign, Athleta “The Power of She,” launches with TV spots and slimmed down versions for social channels. Gap, which has been struggling, is powering up for Athleta.
A social “like-a-thon” triggers donations to Girls on the Run, non-profit girls empowerment organization, and the conversation carries on through the #powerofshe. Watch the video:
