Patty Odell
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Agencies
High-end Liquor Companies Go All Out
Millennials don’t like traditional advertising so brands like Johnny Walker, Remy Martin and Grey Goose are giving them what they want—experiences.
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Agencies
The Latest Technology: Sending Ads through Sound
A new startup, LISNR, is making waves by delivering exclusive content and offers via Smart Tones.
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Agencies
Bud Makes Beer “Great Again”
Budweiser’s new America is in Your Hands campaign plays off the November presidential election.
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Agencies
6 Tips for the Perfect Customer Journey
Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.
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Agencies
Marketing Cloud Enables Merchant Offers to GM Drivers
General Motors consolidated its data silos and streamlined marketing with Salesforce Marketing Cloud.
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Acquisition
Stoli’s SVP Marketing Mike Oringer on Juggling Partners
Stoli’s Mike Oringer on the challenges of marketing a global brand and the importance of partnering with a marketing execution firm to achieve those goals.
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Agencies
Don’t Mistake the Algorithm for the Person
Steve Olenski at Forbes.com cautions that not everything about your human customers can be mined down to a data point.
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Agencies
eBay’s Head of Global Growth, Jody Ford, on its Social Shrewdness
eBay boasts about its social media marketing shrewdness, marketing across 15 different channels, but it also plays in niche social channels like We Heart it and Kik.
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Acquisition
Mars Revamps CMO Position to Keep Up with Digital Age
Andrew Clarke, a 15-year Mars veteran, assumes the newly created role of chief marketing and customer officer, which combines media, consumer marketing, customer and sales.
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50 Tips to Jump Start Your Productivity: Infographic
Yes, marketing productivity ebbs and flows. But how to get the “flow” going again can sometimes be a challenge. Here’s 50 tips.
