Mars Revamps CMO Position to Keep Up with Digital Age
Mars, the candy, food and pet care giant, is restructuring its CMO position to keep up with changing consumer behavior in the digital age.
CMO Bruce McColl is retiring and being replaced by Andrew Clarke, a 15-year Mars veteran, who assumes the newly created role of chief marketing and customer officer. The job combines media, consumer marketing, customer and sales.
“Marketplace dynamics are blurring the lines between sales and marketing. Retail and shopper trends are moving at a remarkable pace and Digital is providing new routes to reach consumers that blend advertising and selling. We’re evolving our approach to advance the way our marketing and customer strategies work together to address these trends,” Mars, Inc. President & CEO Grant F. Reid said.
Here’s what you need to know.
