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Five Martech Trends to Watch in 2023
How Retail Marketers Can Use ChatGPT’s Generative AI
Three Ways to Tackle Customer Data Hygiene to Boost ROI
Five Aspects of a Killer Ecommerce Merchandising Strategy
The Digital Twin of the Customer (DToC) Approach to Data Collection
How to Create a CRM Strategy Roadmap
Securing Funding for Martech Solutions: Three Ways to Approach Your CFO
Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities
How Unilever Is Investing in Innovation Across Its Media Plan
10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution
Metaverse Marketing Part 2: iHeartMedia CMO and State Farm VP Dish on Challenges, Advice, Upcoming Projects
Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support
Four Ways Artificial Intelligence Can Augment Human Creativity in Marketing
Google Postpones Third-Party Cookie Phase-Out to Late 2024
Five Ways a Martech Platform Can Manage Customer Data and Personalize Experiences
DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses
Marketers on Fire: Infillion CMO Discusses Cannes Activation, Brand Marketing and Third-Party Cookies
Using Product Data to Enhance Omnichannel Growth for CPG Brands
How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies
How The New York Times’ Data Strategy Enables a Full View of the Customer Journey
First-Party, Second-Party and Third-Party Data Defined
How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers
CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley
