Patty Odell, Author at Chief Marketer

Mars Agency Hires Exec to Grow Reputation and Biz

Elise Wilfinger, executive vice president, corporate strategy and brand officer, a new position, at The Mars Agency, talks shop.

Agencies

Influencer Marketing Benefits, Challenges, Facts: Infographic

This infographic about influencer marketing covers the importance of the tactic to businesses, the benefits, challenges and other information.

Agencies

Owners of Hostess Twinkies Pitch to a New, Young Audience

Metropoulos & Co. took Pabst Blue Ribbon beer on a turnaround and made a killing. Now, it is looking to do the same with an iconic brand: Hostess Twinkies.

Digital

Publicis’ Investments in Startups Pay Off with Big Innovations

Publicis’ investments in startups is starting to pay off.

Agencies

Bud Light Flip Flops on Equal Pay

Bud Light tries to bathe in the halo of taking a stand on paying women as much as men. But then, InBev refuses to talk about equality among its own female employees,

Agencies

Brand USA’s CMO on Marketing American Tourism

Tom Garzilli, CMO of Brand USA, shares what it’s like to market the brand with a spend of about $140 million.

Agencies

Olympic Amendment Opens Door for Big and Small Brands

A small amendment to the 40th rule of the Olympic Charter has opened the floodgates for brands large and small to develop ad campaigns around Olympic athletes