There is a new wave of brand-based gamification marketing underway as brands take best practices from previous campaigns to up their own games.
Brands like Under Armour, Gatorade and eyeglass brand, Warby Parker are all using gamification techniques that show an increase in sophistication, investment and a strategy to engage consumers in fun and entertaining ways to build loyalty.
Social gamification on mobile is contributing to its widespread use, and marketers—both large and small brands—are seeing the benefits.
This article discusses brand-based gamification marketing and shares three key elements brands should consider when using the tactic as a marketing tool.
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