Content marketing is like most other forms of marketing in the sense that it takes some time to find the right recipe that really puts your content over the top. It’s a lot of testing, tweaking and hard work.
Neil Patel, a contributor to Forbes, has done some of the work for you. He provides seven creative content marketing strategies that have proven to work in digital. For example, humor is one. That may sound like content marketing 101, but Patel explains why it works and shares an example from Denny’s. JetBlue recently used humor through a series of social videos to tackle tough issues around passenger etiquette.
Another strategy, which can be risky, but successful, is to let your customers take over your social media platform for a day. Patel shares which platforms this work well on and why.