7 Content Marketing Strategies To Squash Your Competition

Posted on by Patty Odell

Content marketing is like most other forms of marketing in the sense that it takes some time to find the right recipe that really puts your content over the top. It’s a lot of testing, tweaking and hard work.

content marketing strategies
Denny’s Grand Slam breakfast characters made a real splash on social using humor.

Neil Patel, a contributor to Forbes, has done some of the work for you. He provides seven creative content marketing strategies that have proven to work in digital. For example, humor is one. That may sound like content marketing 101, but Patel explains why it works and shares an example from Denny’s. JetBlue recently used humor through a series of social videos to tackle tough issues around passenger etiquette.

Another strategy, which can be risky, but successful, is to let your customers take over your social media platform for a day. Patel shares which platforms this work well on and why.

Read on for the full report …

Don’t Fall for the Content Crap Trap: P&G’s Marc Pritchard
Content Marketing Takes JetBlue to New Heights
Creating a Winning Content Marketing Strategy


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Click here to view the 2021 winners.
Information on 2022 coming soon!

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!