Patty Odell
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Agencies
5 New Agency Positions Emerge
The digital landscape is upending mastheads. Here are five new agency positions that have come on board over the last few years.
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Agencies
The Great Debate Over Spec Work
The controversy over spec work is raging. Here’s a deep dive into all sides of the issue, including tips for marketers when asking for creative spec work.
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Agencies
Lessons from a Gen Zer on Marketing to Gen Z
Marketing to Gen Z takes a sharp strategy. A youth marketing strategist offers lessons on crafting a campaign that will hit the Gen Z bullseye.
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Agencies
Jolly Green Giant Emerges from Retirement with a $30 Million Budget
The Jolly Green Giant is being reimagined in a suspenseful and mysterious marketing campaign to appeal to kids.
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Agencies
Peer Productivity Hacks to Take You Away!
Five marketers share productivity hacks to manage, not only their stress, but the pressure their employees are under as well.
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Agencies
Top 10 Marketing Predictions for 2017: CMO.com
2017 marketing predictions will keep marketers very busy next year adapting to the vast technological changes and marketing disruptions we experienced.
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Agencies
10 Major Changes Aimed at Agencies
Ten Forbes Agency Council members have predicted 10 major changes that will impact agency work on a daily basis within the next five years.
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Agencies
Jack Morton’s Bruce Henderson on 2016 Hits and What’s Up for 2017
Bruce Henderson, Jack Morton’s CCO, on marketing concerns, budgets and the big marketing story of 2016, among other topics.
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Agencies
Target, McDonalds, Fisher-Price Embrace Down Syndrome in Marketing
Marketers are embracing people with Down Syndrome in their marketing in an effort to be more inclusive, convey brand values and engage with consumers.
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Agencies
Kellogg’s Pulls Breitbart Ads; Breitbart Wages Boycott
Kellogg’s pulls Breitbart ads claiming that the website’s values and readership don’t pair with its values.
