As consumer behavior evolves, so too do the roles inside marketing departments and agencies.
For example, at brand companies there’s the debate over the controversial chief media officer and whether that role makes sense or not from a number of different standpoints. Could the role upset agency relationships or cause internal turmoil? What is the appropriate pay grade? Should the chief media officer be a peer of the chief marketing officer, or report to the chief marketing officer or CEO? The discussions continue.
In the agency world, roles are changing too. As the digital landscape continues to upend mastheads Digiday.com reached out to multiple agencies to find out what’s going on. It came up with five new agency positions that have come on board over the last few years, including Chief People Officer, Entrepreneur-in-Residence and Culture Editor. Read the article …