Patty Odell
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Agencies
Amazon Video Series to Offer Shoppable Content
Amazon Home is bringing shoppable content to its millions of users via
a video series starring YouTube influencers getting home makeovers.
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Agencies
Education is the Focus of Nestlé Waters New Pure Life Campaign
Education-based marketing, like Nestlé is undertaking, is a strategy that holds value and earns consumer’s trust and loyalty.
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Agencies
Mars and Duracell to Air First 6-Second Spots on Broadcast TV
Is the 6-second ad the new “it” marketing tool? YouTube, Fox and Facebook think so and creatives show them how to do it.
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Agencies
Coca-Cola Creates Stop-Motion Recycling Ad from its Packaging
Coca-Cola Great Britain launched a campaign that includes a love story between two of its beverages and an ad made exclusively from its recycled packaging.
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Agencies
3 Key Tactics Promote Nordstrom Anniversary Sale
The Nordstrom Anniversary Sale is much anticipated by loyal customers but how to entice new customers? Steal some ideas here!
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Agencies
How to Craft Localized Digital Marketing Strategies
Small-to-medium size businesses don’t always have the bandwidth to test out unique localized digital marketing strategies to reach local customers.
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Agencies
Here Comes the “Winning” Bride, All Dressed in One-Ply
More than 1,500 people entered the Toilet Paper Wedding Dress Contest with Quilted Northern for a chance to win $10,000. Check out the masterpieces.
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Agencies
Need a Late-Night Taco Bell Run? Tell Your Lyft Driver.
During a night out, Uber passengers need only click on an app to make a Taco Bell run and Taco Mode will satisfy the munchies.
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Agencies
2017 Coupon Use Crosses Demos/Generations
Coupon use is holding steady, according to the 2K17 Valassis Coupon Intelligence Report.
