3 Key Tactics Promote Nordstrom Anniversary Sale
Once a year, Nordstrom holds its annual Anniversary Sale. The sale is the brands biggest event of the year and much anticipated by loyal customers holding out for the bargains. But how does the retailer entice new customers to take advantage of the sale and potentially become loyal customers themselves?
This year it used three key tactics as outlined by Cision.
Influencers In a first, Nordstrom engaged a group of artists, designers and trendsetters to push the sale. The influencers were chosen to cover a range of areas and reach a variety of types of customers. They include: actress and designer, Melissa McCarthy; Dallas Wings point guard, All-Star player and Sports Illustrated swimsuit model, Skylar Diggins; actor, artist and activist, Rhi Blossom; activist and founding editor of SUNU: Journal of African Affairs, Critical Thought + Aesthetics; Amy Sall; Australian model Fernanda Ly; YouTube star Joey Graceffa and musician Jon Batiste.
Nordstrom brand partners Jessica Alba with The Honest Company, Caroline Issa with Nordstrom Signature and Caroline Issa and Emily Schuman of Cupcakes and Cashmere shared their “favorite picks” in a special section of the Anniversary Catalog.
Social Media Marketing Nordstrom is bridging the gap between brick-and-mortar and social with the #OOTD (outfit of the day) campaign on Instagram, email and on Nordstrom.com. In stores, hang tags directed consumers in search of the OOTD so they could easily find the items. Instagram conversations also swirled around #NSALE, ending Aug. 8, and is engaging customers on Snapchat with Geofilters.
PR To round out its marketing push for the sale, Nordstrom distributing a multimedia news release that incorporated informative visuals, entertaining videos, clear calls-to-action and other best-in-class press release techniques.
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