Security Firm ADT Shows Consumers True Value in Items Lies with Memories
An experiential event in NYC is the latest marketing effort in ADT's recent brand transformation, "What Do You Want to Protect?"
Articles by Patty Odell
Holiday Shoppers to Spend $1.1 Trillion: Buyers Online to Go Wild
The health of the labor market, near record-low unemployment rates and continued monthly job creation will encourage spending, Deloitte predicts.
Mitsubishi Starts the Adventure with “Small Batch” Test Drives
CMO Kimberley Gardiner takes us on the ride.
KFC’s New Dating Game Seeks Love for the Colonel
From rotating celebrity colonels to a massive colonel floatie, KFC comes out swinging from left-field with its marketing magic.
Spice Lovers Dare to Try the World’s Hottest Tortilla Chip
Paqui Tortilla Chips has reprised its #OneChipChallenge, daring spice lovers to try its dastardly chip.
How Capital Group is Changing the Conversation with Investors
Capital Group CMO Jaya Kumar takes us through strategy, planning and execution.
How Mountain Dew Turned Around Softening Sales in Western States
One-on-one conversations with local Mountain Dew customers led to local marketing and a turnaround in sales.
Drum Roll Please. The 2019 PRO Awards Finalists Unveiled
The PRO Award winners will be announced during a live awards brunch on October 24 at Neue House, New York. Join us.
Trump’s #Sharpiegate Triggers Hurricane Force Winds on Social
Late night comedians, the media and social media users couldn't contain their enthusiasm to mock trump over #Sharpiegate giving the rest of us plenty of entertainment.
Stanley Thermoses Appeared in Iconic Films: Can You Name Them?
A new promotion from Stanley food and beverage containers challenges consumers to identify 40 films where its products have appeared over the past four-plus decades.
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