Articles by Patty Odell

An experiential event in NYC is the latest marketing effort in ADT's recent brand transformation, "What Do You Want to Protect?"

The health of the labor market, near record-low unemployment rates and continued monthly job creation will encourage spending, Deloitte predicts.

CMO Kimberley Gardiner takes us on the ride.

From rotating celebrity colonels to a massive colonel floatie, KFC comes out swinging from left-field with its marketing magic.

Paqui Tortilla Chips has reprised its #OneChipChallenge, daring spice lovers to try its dastardly chip.

Capital Group CMO Jaya Kumar takes us through strategy, planning and execution.

One-on-one conversations with local Mountain Dew customers led to local marketing and a turnaround in sales.

The PRO Award winners will be announced during a live awards brunch on October 24 at Neue House, New York. Join us.

Late night comedians, the media and social media users couldn't contain their enthusiasm to mock trump over #Sharpiegate giving the rest of us plenty of entertainment.

A new promotion from Stanley food and beverage containers challenges consumers to identify 40 films where its products have appeared over the past four-plus decades.