Articles by Patty Odell

P&G Chief Brand Officer Marc Pritchard on making major changes internally to drive growth and leadership.

Godiva is investing multimillions on a new campaign "Wonder Awaits" as the holiday shopping season nears, CMO John Gallaway tells us.

P&G is driving growth with "constructive disruption" with a focus on constant innovation and irresistible brand experiences.

CMO Rick Gomez shares the actions the team deployed to pull the brand out of tough times.

Avon has a three-point plan to disrupt the category that is aimed directly at Gen Z. Chief Brand and Beauty Officer James Thompson is handling the rebrand.

The campaign, “Scotribbean World," includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”

C-suite executives and svps with growth responsibilities have specific beliefs and behaviors.

AFM is kicking off the fall season in-store displays featuring promotions designed to elevate engagement, expand usage and increase basket size.

As the UNGA meeting gets underway, a campaign to end Malaria has spread across NYC through an AR digital and out-of-home campaign.

Marketing with a twist, tied to social chatter and an experiential event all play to this all-digital phone service's goal to make some marketing noise.